This Is Yoga lululemon Campaign

The Art of Letting Go.

Featured in lululemon This Is Yoga campaign for The Art of Letting Go.

“Think less, create more—when we let go of outcomes, we set ourselves free to be present.
For @arlenetime, the practice of letting go allows her access to fluid creative expression. As an Art Director and Visual Artist, she shares that, “Its better when you can’t see the end result in your minds eye. The creative process doesn’t begin until I get lost in it.”
This is her yoga. What’s yours?”
#thisisyoga

Photography by Matt Roy.


 

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